Personal Branding Defined
How To Package Yourself To Create Influence In Your Prospects
Personal branding is the science of packaging and marketing yourself as an entity rather than your company or products. You in effect become the product that you market and your company and products are merely the system that is in back of you, giving you the financial and logistical support that is required for you to build a global empire.
Think of Tony Robbins for a moment. There are no doubt tons of motivational and life change experts out there in the industry but there is only one Tony Robbins. Tony Robbins is the brand and the products he has created and promotes are the system that is in back of him.
Think of Robert Kiyosaki. There are finance trainers and teachers all over the planet but Robert Kiyosaki has created a brand that makes him stand out from all others in his field. And not only has he branded himself but he has also branded the products he created.
Should You Totally Stop Marketing Your Company And Products?
I have seen a lot of debate on this issue in forums and discussion groups online but my answer to that is NO, you should not totally stop marketing your products and services. The reason is that there are potential prospects out there that are looking for your products and company by name.
One of my businesses right now has just released a new fat loss product on the market. I have a website promoting this product and I have created videos and Google Adwords campaigns around this product name. I am currently seeing people join my business because they have searched for the product by it’s name and not the term “fat loss”.
But once these people join my business and my team they soon become aware of the fact that I am more than just a network marketer with a product. They soon begin to realise that I have a lot more to offer than just another biz op.
Personal Branding Is Your Point Of Differentiation
Something that you must achieve in your marketing to become successful is to create a point of differentiation.
What is a point of differentiation? It’s that quality of uniqueness that separates you from everyone else out there that is promoting the same company and product. It’s that point where you are no longer just like all the other distributors or MLMers out there that your prospects can chose from.
If you don’t develop an effective point of differentiation you will simply become another sales rep for your company.
This quality of uniqueness will become apparent in your marketing materials and it is this quality that others will become aware of very quickly. Without differentiation you fail.
There Is No Competition
Once again think of our first example with Tony Robbins. What competition does he have? Who is out there ready and waiting to knock him off his number one spot?
I can tell you that no one is there to do that! No one can take away from him what he has because there is only one Tony Robbins. His marketing is unique because he is unique.
To put it simply, when you develop yourself as your own brand you eliminate much of your competition because there is only one you.
Easier To Create Status, Value And Influence
We have mentioned status and value previously but personal branding will create a much higher level of status and value in the eyes of your prospects.
The more effective your personal branding and the better you can convey that the more status and value you will achieve.
Personal branding will also help you develop and promote influence and power in your marketing which will enable you to connect at a higher level with your prospects.
How Do You Develop Personal Branding
This is something that will come with time and practise but just being aware of it in the beginning will help you on the road the personal branding.
One of the keys to doing this is to create within yourself a mindset of value, to fill your mind with valuable information that will be of a major benefit to your prospects so that they perceive that you are an expert that can help them.
For myself I have spent a lot of time studying principles in this industry that work. I have filled my mind with as much information as I possibly can so that I can help others when they are looking to me for help.
Along the way I have experimented with marketing and made many mistakes but in all of it my mind has been opened up to some amazing concepts. I am now in a position where I am putting what I have learnt to work in my marketing.
When I was studying music I used to listen to as many different musicians as I could in order to fill my mind with ideas. I would study different music styles and practise these styles until I became good at them.
But then when I had studied and listened to all of this I would then take those styles that I personally liked and implemented them into my own music style. I was creating my own style as I was learning and growing.
This growth process is vital to your business and you need to be aware of it when creating your own marketing systems. It’s all about taking what you have learnt and creating your own style out of it. And then from that style you will begin to attract those to you who are attracted to your style.
Find out more about Greg Martin here
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