Attraction Marketing

How Top Industry Leaders Are Using This Strategy Right Now To Attract Up To 250 Leads Per Day Into Their Marketing Funnel… And How You Can Too

The Attraction Marketing formula is a paradigm shift (mindset), it’s a major change in the way people do business and if you are not yet aware of it then you need to be… for the sake of your business.

You have to understand that this industry is NOT about trying to get people into your business. That’s the wrong paradigm. If you are trying to get people into your business… STOP, that’s not what this industry is about. This industry is about being a professional and applying principles that will attract those people to you who absolutely want what you have to offer.

Attraction Marketing is simply that… creating an ‘air’ or a special ’something’ in your marketing that attracts others to you. It’s creating value in the eyes of your prospects so that they perceive that you have something that can help them achieve what they are looking for.

Old School MLM Is Dead

I liken the old school way of doing MLM to the cave man days. You know the story that back in the cave man days if a man wanted a wife he would go out to look for a woman he liked and when he found her he would hit her over the head with his club to knock her out and drag her back into his cave.

The old school MLM way of doing things is all about you chasing your prospects down and you closing them on the deal. Perhaps you have done this… you make a list of family, friends and people you know and then you systematically work through the list in order to present your opportunity to them.

The paradigm or intention is you chasing them and you closing them into something they had no desire to get involved with before you came along.

Can you imagine if you started a real world business like a franchise of some description and that was how you built your business. Out of a list of your friends and family. Thankfully we have marketing systems that we can implement to attract others to your business.

I used to hate it, and I still do, when someone you haven’t seen or heard from for years will all of a sudden ring you up just for the sole intention of pitching you on their newly discovered business. The have contacted you to re-establish a relationship just for the intention of making them money.

As much as I believed in the principles of success old school MLM generated it was still a horrible way to do business.

Thanks fully that form of business building os now dead and gone.

New School MLM Has Arrived

Thankfully we are in a new age of network marketing where we can create marketing channels that systematically attract others to us and it’s called New School MLM.

New School MLM is simply this… it’s the art of using technology combined with the principles of attraction to systematically draw those people to us who want what we are offering.

Can it get any simpler than that?

With attraction marketing you can position yourself in the market place and have prospects closing themselves into your list and into your business with little effort on your part.

Once a prospect has opted in to your list you can systematically market your products and services to them because they have given you permission to market to them.

Seth Godin, world renowned marketing expert, calls this form of marketing “Permission Marketing” and it has become the basis of how all successful network marketing is being achieved.

How Would You Prefer To Do Business?

Think about that for a moment… how would you prefer to build your business? Making lists of friends and family and chasing them down, trying to cultivate relationships with perfect strangers in order to try and pitch them on your business or would you prefer to have your prospects chasing you down, asking you how they can get involved in what you are doing and closing themselves on your deals.

I spent close to twenty years trying the old method and I was a total failure at it, mainly because deep down inside of me I really didn’t like what I was doing. I hated trying to be something I wasn’t just to try and build a business.

But that is one of the greatest things about this new way of doing business… you can be yourself and like yourself in the process. You can be who you are and build a business from that. How good is that?

It’s No Longer Selling But Consulting

It has been interesting for me to observe this phenomenon taking place in my own business but the new school way of doing MLM has changed the paradigm incredibly.

With the old way it’s all about you becoming the seller and closer. You are the one who has something to sell them and your goal is to close them. You haven’t been invited into their world to help them make a decision, you have somehow made your way in to theirs and are trying to close them.

In effect you have become the hunter.

Now consider the new school way… the prospect has seen your marketing materials, makes a decision themselves that they will contact you, they have invited you into their world and have given you permission to sell them.

You are now in a position of power and leadership and it’s no longer about selling but consulting. Instead of being a seller you are now in the position of a consultant offering expert advice and guidance on how they can best achieve their goals with your system.

You are the guru and they want you in on their world. You have become the hunted and are no longer the hunter.

All of the barriers associated with the selling process have been removed and suddenly you are in a position of status and value. They perceive that you have status because you have gone before them and know something that they don’t and that your expert advice has value.

This mindset is so powerful that these days you simply cannot be affective in this industry without it. If you cannot make the change to this style of business building you simply have no business.

How To Create Status & Value In The Eyes Of Your Prospects

Creating a perception of status and value in the eyes of your prospects is NOT difficult to achieve but it can be a lengthy process and it’s the people who can apply themselves to the process that will rise to the top. And this is true of any profession.

For you to be perceived that you have value in your prospects eyes they have to see in you that you have knowledge and skill that they are looking for, that can help them achieve what they are looking for.

And you get this by simply filling your mind with incredibly valuable knowledge of how to create success in the industry using technology. If your prospect perceives that you have the knowledge, skills and systems that can help them in their journey to success you will be perceived as being a person of value.

If Your Prospects Perceive That You Can Help Them Achieve What They Are Looking For, They Will Flock To You By The Truck Load

I have spent hundreds to thousands of hours reading marketing information, watching videos, participating in forums and a host of other mediums just so that I could develop the mindset to achieve the success I was after.

I also wanted to be able to not only walk the walk but I wanted to talk the talk as well. I wanted my prospects to perceive that I knew what I was talking about.

I have been through this process in other areas in life as well… I was successful in the computer industry before I got into marketing. And I was also a successful musician and achieved high levels of respect in both industries. And it was because I immersed myself into the topic so that I became the expert.

For you to achieve value in this industry you need to fill your mind with all the knowledge that you can about the industry. In your own eyes you need to become an expert. In fact you have to become an expert to yourself before others will perceive it in you.

Status is a little easier than value to achieve. Quite simply, when you have achieve some level of success you will have the status. The two go hand in hand.

You can find out more about Greg Martin here