Creating Hungry Home Business Prospects

How To Create Desire In Your Prospects That Turns Them Into Hungry Distributors

Become A Solution To Your Prospects Problems

I would like us to go back and re-examine the old school paradigm of network marketing for a moment. You join a brand new MLM company which of course you are very excited about and you can’t wait to get started. You grab your list and pick out someone that you haven’t seen for a while but you figure this person will be hot for the opportunity.

Now let’s assume that your friend has some financial hassles and they are very short of money. So you trot on down to your friends place thinking that they have a great need for the business and layout a presentation about how this business can change their life and set them free financially.

Now ultimately what you are saying about your business is true, it can help them financially and set them up for life. But there is a reality that is closer to home that most distributors never see about their business opportunity.

You see, even though you have a business opportunity that can potentially help them financially, in the end just having the opportunity in their hands wont do much for them. Why? Because they need more than that.

You must remember that your business opportunity is just part of the system. Like having a McDonalds store without the hamburgers. It’s not complete. In order for you to make money from McDonalds you have to have a product, not just own a store. And it’s the same principle here.

By simply bringing people into your business doesn’t mean that you have a real network marketing business. You may just be selling product. A real network marketing business is having people you have sponsored continue in the network marketing paradigm, not just on-sell product.

But getting back to our story… by simply just offering someone a business opportunity doesn’t really do much for them unless you can help them market that opportunity and get them to a point where they can begin to make money themselves.

See… most old school MLM is simply giving people another headache in their life. You aren’t actually helping them solve a problem, you are creating another one. How are they going to market this new business opportunity in order to make money?

The Deception of The Promise

I have personally seen people join an opportunity with the expectation of making money and all their sponsor could tell them was to make a list of their friends and family and hand out flyers. Now that might work for some people but it doesn’t work for most and people these days are looking for more than that.

Do you see the deception in the promise in this example? They haven’t been given the whole package, they have affectively been sold short and they were drawn in by the deception of the promise.

The truth is that those people who you have approached about your business opportunity have not been laying awake at night waiting for you to come around and pitch them on your deal. They probably have not been wishing to get involved in MLM either. In fact until you came along they may not have even heard of the opportunity.

You see… in reality people aren’t looking for a network marketing opportunity. They are looking for what that opportunity can do for them. Which brings me to the next topic…

If You Want To Sell Drills, Teach People How To Use A Drill To Drill A Hole

Mike Dillard put me onto this in Magnetic Sponsoring. Nobody who bought a drill actually wanted a drill, they wanted a hole. So if you want to sell drills, give people information and teach them how they can successfully drill holes using your drills.

It’s that simple… the truth is people only want the end result. That is what they are looking for. So if you want people to join you in your business opportunity, give them information and teach them how to successfully build a home based business using your information and systems.

Doesn’t that make sense?

In effect you need to become a solution provider… not a problem creator. And the better you can do that the better your business opportunity will grow.

In fact this is how you turn average prospects into hot prospects. Your prospects need to have their hot button pushed so bad they can’t stand it. Have you ever been exposed to some form of marketing where you just couldn’t help yourself, you had to take out your credit card and buy the product on the spot. That’s what we are looking for.

Position Yourself As An Expert That Can Help Them

Your goal in all of your marketing efforts is to position yourself as an expert in the eyes of your prospect and as someone who can help them get to where they want to go in life and business.

You are actually becoming a solution provider to your prospects and when people perceive that you can help them they will flock to you by the truck load.

Your company and product at the time of prospecting is almost irrelevant to your prospect. Don’t get me wrong it is vital that you have a great product and company to back you up, but initially your prospect is looking more at you and what you can do for them rather than your business opportunity.

This form of marketing was almost unheard of to the old schoolers. Once again the old school paradigm was that of you chasing them down, trying to close them in on the deal rather than having them come to you with their credit in hand and ready to go.

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